GoElvis.com,

Don’t be fooled: Three decades after taking his final bow, Elvis still hasn’t left the building.

Not by a long shot.

If proof is needed — and for fans of the King it’s not — look no further than the Memphis Cook Convention Center Downtown, where more than 100 vendors set up shop Sunday at the 2007 Elvis Expo trade show.

Covering more than 35,000 square feet in the South Exhibit Hall, the three-day event banks on the notion that there’s something of Elvis for everyone.

Shoes and shirts and books and bags, pictures and posters and paraphernalia galore boast images of the King. From memoirs penned by those who knew him to memorabilia peddled by those who didn’t, if it’s about Elvis, it’s for sale.

Even if the “product” is a city.

Linda Johnson is executive director of the Convention and Visitors Bureau in Tupelo, Miss., where Elvis was born. On Sunday she managed a brisk business selling T-shirts, drink huggies and commemorative posters of Tupelo’s annual Elvis Festival while handing out flyers touting the town’s ties to the King.

“We started our festival in 1999 and every year it keeps getting bigger,” said Johnson, who said this year’s June event drew more than 10,000 fans.

“We like to work with Memphis. We tell fans to come here and enjoy the glitz and glitter of Elvis and then come to Tupelo to learn about his humble beginnings and see where he developed his dream.”

During the expo, folks roamed the aisles and slick Elvis impersonators rubbed elbows with white-haired grannies. For those hankering for their 15 minutes of fame, a karaoke booth offered just the incentive — all Elvis songs, of course.

Will Reynolds of Mount Vernon, Ky., took the challenge and earned the crowd’s approval with his polished rendition of “Burning Love.” The young impersonator’s performance belied his age and inexperience.

“I guess I’ve been doing this for real for about five months now and the more I do Elvis, the better it feels,” said Will, 13. “I just feel a connection with Elvis. And all my friends think it’s really cool.”

Over at a well-stocked booth not too far from the concession area, Mark Ottinger and company offer a variety of Elvis coffees, including three 30th Anniversary blends. There’s 1950’s Elvis (bold); 1960’s Elvis (smooth); and 1970’s Elvis (mellow).

“We started out with Elvis holiday coffees and it was so successful that we kept it going,” said Ottinger, founder of Ugly Mug Coffee, which produces the Elvis blends. “We sell it in every state and 14 countries. People love it.”

The one-stop shopping playground also boasts a display of several Elvis costumes from the Graceland archives, along with his black Rolls Royce. The expo was a hit with Josefina Lopez of Lawrence, Mass.

“I am super obsessed with Elvis and everywhere I look I see something else I’ve got to have,” said Lopez, 34, sporting an Elvis tattoo on her left shoulder. “I was going to name my son Elvis and my daughter Lisa Marie, but my family convinced me not to do it. So I’ve got lovebirds named Elvis and Priscilla and the dog is named Lisa Marie.”

The event continues today from noon to 6 p.m. and Tuesday from 9 a.m. to 6 p.m. Tickets are $15 and are available at the door.

– James Dowd: 529-2737